Letter No 11 by Mike Allott: back to directory |
Sir, A diet of common sense I welcome news of The Telegraph Diet© - which I note is subject to your claim on copyright - and which recommends that we "MOVE MORE, EAT LESS" [leading article, Jan 6]. Might I suggest, to afford even greater protection, you also register your trademark as: The Telegraph Diet®, and you can claim exclusive rights over the use of your slogan by presenting it thus: MOVE MORE, EAT LESS™. This way, not only do you fully protect the intellectual property on your new idea, you play your part in the privatisation of the English language - a process that is now growing apace in corporate marketing, and no doubt generating welcome revenues for the UK Patent Office and for the British taxpayers.
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